Despite recent stories about the popularity of BookTok, Neilsen's survey found more of those aged between 14-25 searched YouTube for new reads YouTube trumps TikTok as the most popular online platform for young people to discover new books, according to a report by Nielsen BookData. Nielsen, which provides data for the Bookseller's UK Bestsellers chart, conducted a survey in November 2022 that revealed 34% of people aged between 14 and 25 find new reads using the video platform YouTube.
Despite recent stories about the popularity of BookTok, Neilsen's survey found more of those aged between 14-25 searched YouTube for new reads YouTube trumps TikTok as the most popular online platform for young people to discover new books, according to a report by Nielsen BookData. Nielsen, which provides data for the Bookseller's UK Bestsellers chart, conducted a survey in November 2022 that revealed 34% of people aged between 14 and 25 find new reads using the video platform YouTube.
Share this Article
Recommended